KPI & Analytics

Outlining critical KPI’s are a vital part of the process when we strategize digital communication in cooperation with CMO’s, CCO’s, and corporate communication departments. 

With our framework for mapping KPI’s we have well documented project cases that prove how our customers has benefitted of focusing their KPI’s that are aligned with their business strategy. 

We build a ‘KPI Strategy House’ and herby we have radically optimized our customer’s effort towards measurements that tell us about the direction and speed to achieve the overall purpose and objectives with the digital communication.

With our KPI Strategy House all defined KPI’s have a specific target and will be measured and tracked to evaluate how we are progressing. Based on the KPI’s we have helped our customers configuring relevant tools as Google Tag Manager, Google Analytics, Klipfolio, and Google Date Studio for measure and track performance and presenting data.

The KPI and analytics tools has given our management customers a clear view of where to focus the communication efforts.

20+ years

of experience with Digital Transformation


OMX20 or similar size multinational projects


Average no. of employees using intranets we have strategized

“Alice asked the Cheshire Cat, “What road do I take? ”The cat asked, “Where do you want to go?” “I don’t know,” Alice answered. “Then,” said the cat, “it really doesn’t matter, does it?”

Cheshire Cat – Lewis Carrol’s ’Alice's Adventures in Wonderland’


Never has so many data about stake holder behaviour been available. Despite mountains of usage data corporate organizations struggle to translate all this data in to usable insights for management to use in their decision processes.

Often simple quantitative metrics are presented with no connection to overall strategic business goals. The analysis of usage data simply lack alignment with strategy, business goals,

 and users’ needs, making it impossible for management to act upon. At the same time the reporting lack agility and are rarely update to reflect changes in business focus.

No formal business goals/direction for the digital ecosystem and the missing alignment between reporting and strategic Key Performance Indicators (KPI) renders the analytics work worthless and valuable business insights are lost.


Businesses often lack strategic KPI because it complicated to outline what results they expect to accomplice throughout their digital ecosystem and because of that can’t layout an analytics plan.

By now, we experience that most companies recognize they have opportunities to use data and analytics to raise productivity, improve decision making, and gain competitive advantages in the corporate communication. But in our work with top management we see that they are short of processes to map out relevant strategic KPI’s and turn them into actionable insights.

We have experienced in numbers of cases that e.g. website or intranet projects starts without clear business goals that answer the all-important question: Why does our digital presence exist? In other words, What’s in it for our business?

Finally, many companies don’t know how to configure tools e.g. Google Tag Manager, Google Analytics, and Google Data Studio to collect, analyse, and turn data into informative dashboards and reports that are easy to read and easy to use by top management.


portrt_jesper1-1024x588jpg Jesper Kramer Borggaard
P: +45 53 44 77 55